Most people who think about preserving their life story have the same plan: someday. Someday when things slow down. Someday when I retire. Someday when I’m “old” and have time to sit and reflect. Here’s the problem with that plan. It’s based on a quiet assumption that doesn’t hold up: that future-you will be better […]

6 min read  ·  For: Insurance executives, agency owners, and senior advisors The insurance industry has a gifting problem. Not a budget problem — a meaning problem. The clients you’ve served for a decade or more have trusted you with something deeply personal: the financial protection of the people they love. A branded umbrella doesn’t […]

Despite all the bad rep phones get nowadays, you can’t deny their value – especially when it comes to your memories. Milestones. Birthday parties. Weddings. Messy kitchens. Random screenshots that felt meaningful at the time. All of these things are absolutely worth remembering and saving. The best part about our phones, specifically the camera roll, […]

Most parents believe that controlling who follows them means controlling who can see their child. Here’s what the research actually shows. If you’ve ever pushed back on the idea of using a dedicated family memory app — and reached for “But my Instagram is private” as your defense — you’re not alone. It’s the single […]

6 min read  ·  For: Wealth managers, private bankers, and investment advisors Every November, the gifting question comes up. And every year, most financial professionals end up choosing something that’s forgotten by January. That’s not because they don’t care — it’s because finding a gift that genuinely reflects the depth of a long-term client relationship […]

Twenty-five years. Thirty. Fifty. At some point you’re shopping for an anniversary gift and you hit the wall every gift-giver eventually hits: they have everything. New dishes? They have dishes. A nice bottle of wine? Sure, fine, but it’s gone in a weekend. A weekend getaway? Lovely, also gone in a weekend. You can only […]

Every family has a keeper.  You know, the person who remembers everyone’s birthday without needing the reminder for it. Or the one that remembers every detail of that summer that no one talks about anymore. By now, you know exactly who they are. The best part about these people is that they seem to remember […]

Part One of Three Somewhere between the calendar and the group chat and the best of intentions, we stopped gathering the way we used to. Not all of us. Not all at once. But slowly, across years, the rhythms that used to pull families together (the weekly dinners, the Sunday calls, the visits that lasted […]

You spent decades providing. Food on the table, a roof over their heads, braces, college, the down payment, the late nights, all of it. That was the job, and you did it. But here’s the thing nobody tells you: that job isn’t actually finished. Your phone is not a legacy Right now, somewhere on your […]

Fill-in-the-blank memoir books have been a popular gift for decades, and the idea is a good one. Hand someone a beautiful book full of prompts about their life, and they’ll fill it with stories worth keeping. Except, often, they don’t. The half-finished memoir on the shelf If you’ve ever given or received one of these […]

Open your camera roll, take a good look at it, and ask yourself – how many photos are there actually worth keeping? There’s a certain type of panic that comes with opening your camera roll. Birthday parties, milestones, recipe screenshots, selfies, a quote that struck you at the right time – it practically feels like […]

Guided life-story journals have had a moment. Services like StoryWorth and Remento have made it mainstream to ask Mom or Dad a weekly question and turn the answers into a keepsake book. And honestly? That’s a great thing. More families are capturing stories than ever before, and any tool that gets someone to sit down […]

Dear Grandma, There are things I never got to ask you. While you were still around, I thought I had all the time in the world with you. I thought you would always be there with stories that would amuse and touch me for a lifetime. But, reality struck, and I realized that the time […]

This week, UK Prime Minister Keir Starmer announced that Britain will ban children under 16 from using social media apps including TikTok, YouTube, Instagram, Facebook, Snapchat, and X. The ban is expected to take effect early next year. Platforms that don’t comply face multimillion-dollar fines. Starmer’s reasoning was blunt: “Every parent can see it with […]

By Andrea Simpson Here’s what nobody tells you about losing someone: it’s not the big stuff you miss. It’s the voice. I kept my dad’s last voicemail for years. Years. And then one day, in some kind of digital declutter, I deleted it. I still think about that. Not because I forgot him, but because […]

When people think about leaving a legacy, the mind jumps to wills, trusts, and financial plans. Important as those are, they only tell the next generation what was left behind – not how it came to be, or why. A balance sheet shows the numbers. It doesn’t show the values, the lessons, or the moments […]

By Andrea Simpson, Founder of My Peeps There’s a moment every new parent knows. Your baby grins for the first time, or takes that wobbly first step, or falls asleep in a ridiculous position with food on their face and your first instinct is to share it. With your mom. With your best friend. With […]

You think you will remember everything from your baby’s first year. It feels like you are in a trance from their first smile and the way they look at you like you are their whole world.  It feels impossible to forget, doesn’t it?  And then, slowly, pieces of what made up your everyday life start […]

And how to make sure we never forget them It took ten thousand years to build the rituals that hold families together. It took fifty to let them go quiet. By Andrea Simpson, founder My Peeps – June, 2026 There is a book sitting on a lot of nightstands right now, including mine, called A […]

You have thousands of photos from your baby’s first year.  Everything is there – their first smiles, sleepy car rides, random afternoons on the floor.  And yet, when you scroll through your camera roll, it feels flat. Like everything is there, but without a certain flow or concept. You tell yourself you will organize baby […]